Online English training for sales representatives, sales managers and key account managers. Practise discovery calls, objection handling and price negotiations with your trainer. Use your product information and proposal templates to adapt the language to your customer conversations.
From €90 / 90 min · VAT-exempt
AI notice: narrator voice AI-generated
Business English for Sales: Calls, Objections & Pricing
Six scenarios, specialist terms, James in his own words – in 94 seconds.
We need to talk about magical thinking because magical thinking is actually going to stop you from learning. Business English for your sales team, discovery calls, objection handling, price negotiations, live with native-speaking trainers, online since 2004. Hi, my name is James Simmonds and I'm an English teacher based in Germany with over 20 years of experience.
Cold calls and first contact, sales presentations, price negotiations, contract discussions, CRM reporting, follow-up emails, bring your pitch decks, price lists, and email templates. Sales pipeline, objection handling, lead time from order to delivery, ask follow-up questions, explain conditions, and summarize the next steps. Individual coaching for key accounts or group training for sales teams.
Your trainer gives feedback on clarity, word choice, and tone. We need to talk about things that will help you improve your English, but maybe we can start by talking about a few things that really won't work. So to start with, we need to differentiate between passive understanding and active learning.
Practice sales conversations and revise your answers with feedback. Remember, the brain is not a sponge. It's a muscle and it needs exercising.
Start with your free needs analysis. Simmonds.
Classroom exercises: explain specialist terms, try useful phrases and revise them with feedback.
Sales usually names the business function; distribution refers to channels or the movement of goods. A sales representative sells, while sales support assists the sales team. Practise introducing your actual responsibilities rather than translating job titles word for word.
I work in sales support and prepare quotations for our key accounts.In a discovery call, practise open questions and a short summary. Here, lead time is the period from order to delivery. Your trainer plays the customer; you ask follow-up questions and summarise the priority.
What matters most to you: a shorter lead time or a lower unit price?Objection handling starts with acknowledging the concern and clarifying the comparison. State a condition rather than immediately promising a discount. In the role-play, vary order volume and scope, then revise your answer with feedback.
I understand that price is a concern. Does the other quotation include delivery? We can review the unit price if you increase the order quantity.Discovery calls
Understand customers
Clarify needs and next steps in English
Objection handling
International
Through persuasive sales English
Product presentations
In English
Explain benefits and features
20+
Years Experience
Business English since 2004
Professional conversation openers, needs assessment, and appointment scheduling in English - first impressions count.
Present products and solutions persuasively, build benefit arguments, and recognize buying signals - all in English.
Defend prices confidently, handle discount requests diplomatically, and find win-win solutions in English.
Explain contract clauses clearly, negotiate terms, and use legal terminology correctly in English.
Prepare pipeline updates, forecast presentations, and sales KPIs in English for international stakeholders.
Write professional follow-up emails, summarize proposals, and communicate next steps in English.
Network confidently at international trade fairs: small talk, product conversations, and lead qualification in English.
Sales Vocabulary
From pipeline to closing - we train the specialized vocabulary your sales teams need for international deals:
The conversion rate - a key sales metric
The sales pipeline with deals in various stages
The value promise to the customer
Decision-makers in the buying process
Professional objection management
Offering a higher-value product or additional service
In training, explain your pricing, clarify requirements and summarise agreements. Your trainer gives feedback on clarity, word choice and tone. Then repeat the conversation with a different customer request.
Simulate realistic sales situations with our AI avatar: practice cold calls, negotiate prices, handle objections, and close deals - all in English. The avatar adapts to your industry and products.
Practice risk-free: No real client is lost when a salesperson is still polishing their negotiation technique in English. Complemented by regular sessions with native-speaking trainers.
More About AI English TrainingSchedule a free consultation. We analyze your sales team's English needs and plan relevant exercises for your sales conversations.
For Sales Teams
We assess your sales team's English needs and recommend suitable training formats. From individual coaching for Key Accounts to group training for the sales team.
james@englisch-lehrer.com
| Format | Duration | Price (approx.) | Notes |
|---|---|---|---|
| Online — Private lessons | 90 minutes | €90–110 | 1:1, Zoom / Teams / Meet |
| Online — Corporate lessons | 90 minutes | €97.50–105 | Small groups, tailored curriculum |
| In-person (on your premises) | 90 minutes | €115 | On your premises |
“Die kostenlosen Online-Lektionen haben mich überzeugt. Die Qualität des Einzelunterrichts hat meine Erwartungen übertroffen.”
That depends on your starting level, practice time and tasks. We practise specific conversations, give language feedback and repeat difficult passages. Language training cannot promise higher closing rates or new clients.
Sales English is focused on revenue: persuasive argumentation techniques, objection handling, price negotiation, relationship building, and closing strategies - all in English. We train the language tasks in your sales conversations.
Yes. We work with your pitch decks, product catalogs, price lists, and email templates. Your employees train with exactly the materials they use in real client interactions.
Yes. Key Account Managers often need a higher communication level: leading strategic conversations, managing contract negotiations, and maintaining C-level relationships. We offer specialized individual coaching for these requirements.
The AI avatar simulates realistic sales situations: cold calls, price negotiations, objection handling, and follow-up calls. Your sales team practices risk-free - and can repeat any scenario as often as they like.
Group training is recommended from 4 participants with similar language levels. It promotes exchange and is cost-effective. For top salespeople or Key Account Managers, we recommend supplementary individual coaching.
Free online lessons twice a week, vocabulary trainer with 600 words, and a placement test – all without signing up.
Tell us briefly what you need English or German for — we'll suggest the best format for your goals and schedule.
We typically respond within one working day.