Sales English
English for Sales & Business Development
Every deal that fails due to a language barrier is lost revenue. Simmonds trains your sales teams for international sales conversations, price negotiations, and trade fair appearances - so no deal falls through because of missing English skills.
From €60 / hour · VAT-exempt
Direct ROI
Measurable in Revenue
More deals closed in English
Higher Closing Rate
International
Through persuasive sales English
New Markets
Open Up
Win international clients
20+
Years Experience
Business English since 2004
Typical Sales Scenarios
Cold Calls & First Contact
Professional conversation openers, needs assessment, and appointment scheduling in English - first impressions count.
Sales Presentations
Present products and solutions persuasively, build benefit arguments, and recognize buying signals - all in English.
Price Negotiations
Defend prices confidently, handle discount requests diplomatically, and find win-win solutions in English.
Contract Discussions
Explain contract clauses clearly, negotiate terms, and use legal terminology correctly in English.
CRM Reporting
Prepare pipeline updates, forecast presentations, and sales KPIs in English for international stakeholders.
Follow-up Emails
Write professional follow-up emails, summarize proposals, and communicate next steps in English.
Trade Fair Networking
Network confidently at international trade fairs: small talk, product conversations, and lead qualification in English.
Sales Vocabulary
Master the Language of International Sales
From pipeline to closing - we train the specialized vocabulary your sales teams need for international deals:
“closing rate”
The conversion rate - a key sales metric
“pipeline”
The sales pipeline with deals in various stages
“value proposition”
The value promise to the customer
“stakeholder”
Decision-makers in the buying process
“objection handling”
Professional objection management
“upselling”
Offering a higher-value product or additional service
Every Deal in English Is Revenue You'd Otherwise Lose
International clients expect fluent English. If your sales team appears uncertain during price negotiations or stumbles in presentations, you lose not just the deal - you lose trust. Simmonds makes your teams negotiation-ready.
Practice Sales Conversations with the AI Avatar
Simulate realistic sales situations with our AI avatar: practice cold calls, negotiate prices, handle objections, and close deals - all in English. The avatar adapts to your industry and products.
Practice risk-free: No real client is lost when a salesperson is still polishing their negotiation technique in English. Complemented by regular sessions with native-speaking trainers.
More About AI English TrainingSales Scenarios to Practice
Frequently Asked Questions About English for Sales
Many of our clients report noticeable improvements after 3-6 months: more confident sales conversations in English, fewer misunderstandings in negotiations, and a broader international client portfolio.
Sales English is focused on revenue: persuasive argumentation techniques, objection handling, price negotiation, relationship building, and closing strategies - all in English. We train the situations that lead directly to deals.
Yes. We work with your pitch decks, product catalogs, price lists, and email templates. Your employees train with exactly the materials they use in real client interactions.
Yes. Key Account Managers often need a higher communication level: leading strategic conversations, managing contract negotiations, and maintaining C-level relationships. We offer specialized individual coaching for these requirements.
The AI avatar simulates realistic sales situations: cold calls, price negotiations, objection handling, and follow-up calls. Your sales team practices risk-free - and can repeat any scenario as often as they like.
Group training is recommended from 4 participants with similar language levels. It promotes exchange and is cost-effective. For top salespeople or Key Account Managers, we recommend supplementary individual coaching.
Start Sales English Training for Your Sales Team
Schedule a free consultation. We analyze your sales team's English needs and create training that directly impacts your revenue.
For Sales Teams
Free Needs Analysis
We assess your sales team's English needs and recommend suitable training formats. From individual coaching for Key Accounts to group training for the sales team.
How much does it cost?
| Format | Duration | Price (approx.) | Notes |
|---|---|---|---|
| Online — Standard | 60 minutes | €60–70 | Zoom, Teams, Meet |
| Online — Extended | 90 minutes | €90–110 | Recommended for deeper focus |
| In-person | 90 min. (min.) | €115–140 | Berlin or Hanover |
| Group training | By arrangement | On request | 4–8 participants |
Prices depend on format, frequency, and requirements. Language instruction is VAT-exempt (§4 Nr.21 UStG).
Who we work with
“Die Online-Sessions sind genauso effektiv wie Präsenzunterricht. Sehr flexibel und professionell.”
Thomas R., IT-Projektmanager“Nach einem dreimonatigen Intensivtraining konnte ich meine erste internationale Präsentation souverän auf Englisch halten.”
Stefan K., Projektleiter, Continental AG“Die kostenlosen Online-Lektionen haben mich überzeugt. Die Qualität des Einzelunterrichts hat meine Erwartungen übertroffen.”
Anna H., Marketing ManagerinFrequently asked questions
How quickly will we see results in sales after training?+−
What distinguishes Sales English from general Business English?+−
Can we bring our own sales materials?+−
Do you offer training for Key Account Managers?+−
How does AI avatar training work for sales?+−
How many sales employees make group training worthwhile?+−
Improve your English for free
Free online lessons twice a week, vocabulary trainer with 600 words, and a placement test – all without signing up.
Get in touch
Tell us briefly what you need English or German for — we'll suggest the best format for your goals and schedule.
We typically respond within one working day.
What to expect
- ✓Confident in meetings
- ✓Persuasive presentations
- ✓Professional negotiations
- ✓Texts that work