English for the Tourism Industry
Online specialist vocabulary for tour operations, destination management, airlines, and cruises The DACH tourism industry works internationally - TUI, DER Touristik, Lufthansa, Swiss, and Austrian Airlines operate worldwide. We train online exactly the English that tourism professionals need every day: guest services, booking systems, and trade fair presentations. Native-speaking trainers with an AI avatar for practice.
From €90 / 90 min · VAT-exempt
AI notice: narrator voice AI-generated
Business English for Tourism: Tour Operations, Airlines & Destinations
Six scenarios, specialist terms, James in his own words – in 91 seconds.
Transcript
We need to talk about magical thinking because magical thinking is actually going to stop you from learning. Business English for your tourism teams, tour operations, airlines and destinations. Live online training with native-speaking trainers since 2004.
Hi, my name is James Simmonds and I'm an English teacher based in Germany with over 20 years of experience. Destination management, airlines and aviation, cruises and maritime travel, tour operations, trade fairs and conferences, digital booking systems, package tour, itinerary, ground handling. Could you confirm the itinerary?
Where is the connecting flight? Let's discuss sustainable tourism. Free level assessment, tailored training, available online across the DATCH region.
We need to talk about things that will help you improve your English, but maybe we can start by talking about a few things that really won't work. So to start with, we need to differentiate between passive understanding and active learning. Live online training from 90 euros for 90 minutes.
Remember, the brain is not a sponge, it's a muscle and it needs exercising. Start with your free needs analysis at Simmonds.
€300bn
DACH Tourism Revenue
1M+
Tourism Employees
20+
Years of Experience
24/7
AI Avatar Available
The Simmonds Method
Real trainers. AI support for practice.
Tourism professionals need confident English for international guests, booking systems, and business partners. The Simmonds Method delivers: live coaching with industry-experienced trainers plus AI avatar for guest and trade fair simulations - completely online.
Experienced Native Speakers
Trainers with tourism background. Practical scenarios from hospitality, airlines, and tour operations.
AI Avatar for Practice
Simulate guest conversations, practise complaints, train trade fair presentations - anytime online.
Blog Exercises
Practise tourism vocabulary, email phrases, and presentation techniques with instant feedback.
Measurable Progress
CEFR reporting for HR departments. Your trainer sees the practice results and adapts the training.
Key Scenarios
Destination Management
Destination marketing in English for international tourism boards. Professionally communicate location presentations, cooperation negotiations, and campaigns with global partners.
Airlines & Aviation
Airline-specific English for cabin crew, ground staff, and management. Confidently handle safety announcements, passenger communication, and negotiations with international partners.
Cruises & Maritime Travel
Cruise English for onboard staff and shipping management. Passenger communication, onboard service, emergency procedures, and international port coordination professionally in English.
Tour Operations
English for tour operators and travel agencies. Coordinate package tours, organise group travel, and negotiate with international service providers in English.
Trade Fairs & Conferences
Professional English for ITB Berlin, World Travel Market, and international tourism conferences. Conduct stand presentations, networking, and business negotiations convincingly.
Digital Booking Systems
English for GDS systems (Amadeus, Sabre, Galileo), online booking platforms, and digital customer support. Master technical communication and support in English.
Specialist Vocabulary Preview
English That Tourism Professionals Actually Need
Tour Operations
Aviation & Transport
Destination & Marketing
DACH Tourism Market
The DACH Tourism Sector Needs Professional English
The DACH tourism industry generates over €300 billion per year. International guests, global booking platforms, and worldwide partnerships require professional English at all levels - from reception to boardroom. Online training makes high-quality specialist language training available across the DACH region.
From Travel Agency to Cruise Ship
Tourism English is versatile: tour operators need negotiation vocabulary, airline staff need safety communication, hoteliers need guest service. Simmonds delivers the right online training for all roles.
Start Tourism English for Your Team
Schedule a free consultation. We analyse the English requirements of your tourism team and create a tailored online training concept for tour operations, airlines, and destination management.
Next Step
Free Needs Analysis
We analyse the English requirements of your tourism team: guest service, booking systems, trade fair communication. Then you receive an individual online training concept.
How much does it cost?
| Format | Duration | Price (approx.) | Notes |
|---|---|---|---|
| Online — Private lessons | 90 minutes | €90–110 | 1:1, Zoom / Teams / Meet |
| Online — Corporate lessons | 90 minutes | €97.50–105 | Small groups, tailored curriculum |
| In-person (on your premises) | 90 minutes | €115 | On your premises |
Who we work with
- DHL
- Toyota
- Media Markt
- Deutsche Pop
“Die kostenlosen Online-Lektionen haben mich überzeugt. Die Qualität des Einzelunterrichts hat meine Erwartungen übertroffen.”
Frequently asked questions
What English level do I need in tourism?
For most tourism positions with international contact, we recommend at least B2 level. For executives in destination management or at airlines, C1 is ideal. We assess your level for free and tailor the training accordingly.
Can you train tourism-specific vocabulary?
Yes, that is our focus. We train specialist terms from tour operations, aviation, cruises, destination marketing, and digital booking management. Terms like 'package tour', 'destination management', 'ground handling', and 'GDS' are practised in realistic scenarios.
Do you offer training specifically for airlines?
Yes. We train airline-specific English for cabin crew, ground staff, and management - from safety announcements to passenger communication to negotiations with international partners.
How does the AI avatar help with tourism English?
The AI avatar simulates typical tourism situations: guest service, complaint handling, airport communication, and presentations at travel fairs. You practise around the clock and can repeat scenarios as often as you like.
Does tourism English work just as well online?
Yes. Booking systems, customer communication, and trade fair preparation already take place digitally. Online training mirrors this reality and is accessible from anywhere in the DACH region.
What does online English training for tourism companies cost?
Costs depend on team size, format, and scope. Language training is VAT-exempt. The initial consultation and needs analysis are free. Contact us for an individual quote.
Improve your English for free
Free online lessons twice a week, vocabulary trainer with 600 words, and a placement test – all without signing up.
Get in touch
Tell us briefly what you need English or German for — we'll suggest the best format for your goals and schedule.
We typically respond within one working day.
What to expect
- ✓ Confident in meetings
- ✓ Persuasive presentations
- ✓ Professional negotiations
- ✓ Texts that work